Tuesday, January 24, 2012

Business cases

       The next category of bags are business briefs.  They can take on many forms beginning with basic briefcase styling and running the gamut to leather computer cases.  This case is not very elaborate but it can hold a decent amount of contents.  It has one main zippered compartment and a front compartment with velcro closure.  The material of this case is primarily a 600 denier polycanvas.  There is a snap ring for a key chain. Similar to tote bags, these brief cases can become evermore elaborate.
       Many of them have additional pockets for water bottles and tech toys.  There are organizational areas for business cards, pens, USB memories and all of the other assorted items which you need to carry with you to your meetings.
       Who uses these bags?  You might find professionals such as attorneys and accountants carrying these bags to meetings.  Professors and teachers are invariably using these bags for carrying their papers.  Of course, they want a bag that matches the image they wish to project.
       If you are a principal in an engineering firm, you might decide that you want all of your engineers carrying a bag with your firm's logo on it.  This sends a message to your employees about projecting uniformity and professionalism.  The employee feels a sense of pride carrying the bag, which states that he has "made it."  It even sends a message to your prospective clients regarding the company that they are considering working with.  When selecting a bag for your employees please don't cut corners to save a few dollars.  A bag which begins to fray at the edges after a short period of use is not conducive to creating a favorable impression on the people that you are trying to do business with.
       We have frequently provided these types of bags often as a souvenir for the attendees of conferences.  The educational proceeding are either published and placed in the bag or, as is becoming more common, the proceeding are uploaded to a USB Drive and placed in the special USB slot in the bag.  Recipients now have the important papers they need, as well as extra storage space, all in the same location.  Some educational conferences have a very loyal following and the attendees look forward to a new bag year after year.  This then becomes the bag they use on a day to day basis for their work needs.
       Business briefs are often used as gifts.  School PTAs give this type of bag to their teachers as a welcome back to school or thank you gift.  Executives give higher end briefs to their employees or clients in appreciation for their work or business.
       It is worthwhile to request a sample of the bags which are of interest to ascertain that you are making the right choice for your organization.  See more about getting a sample to review at the "What's that smell?" post.

No comments:

Post a Comment